Music Friday to attend New Media Flim Fest this week. Interview with Susan Johnston, founder and director

susan_j.jpgMusic Friday has been invited to attend the New Media Film Festival in Los Angeles this week on 6/11/14  and 6/12/14.  We will report on films, web series and other digital content at the Festival, plus the awards and parties.  If you are in the Southland, check it out at  This is an event not to be missed, especially if you are in music because they have an entire track of music videos.  You get to see the best, the most innovative and what is coming out soon.  

I talked with the Director, Susan Johnston and she has some New Media Film Festival facts for you:

- this is the 5th year of the New Media Film Festival,  and it has grown as video has become a major component of global web traffic

- it will be the largest New Media Film Festival ever with 112 new media films and content from 25 countries from Argentina to Serbia (last year there were 84 films and content from 17 countries,  so this is a 47% growth in the number of entries this year.)

- 1000 people will attend the Festival, the opening ceremony and the closing awards ceremony

- There is a new category, Pilots, reflecting the resurgence of video pilots as a new tool for artists

- almost half of the films are making their world premieres at the New Media Film Festival this year; they have never been seen by audiences before

The Festival will be held at the Landmark Theater Complex, 10850 Pico Blvd in Westwood and opens with a Red Carpet and ceremonies Tuesday evening, preceded by a special showing of "Why We Ride", documentary on motorcyclists.  Ms. Johnston pointed out that the rapid growth of the festival's popularity had led to a sellout of full Festival badges and some events, so they have instituted standing lines - new this year - and a new free networking lounge. She said that online, digital platforms have added powerful new tools to the tool kits of artists and directors and producers, who can now choose the platform that best expresses what they want to say and best finds the audience for that statement. Whether it is streaming House of Cards from Netflix, or uploading Your Dad's Friends or Very Mary Kate webseries or music videos on bands' YouTube channels, digital media has now firmly established its place in global entertainment alongside the big screen and TV.

I have attended the New Media Film festival in previous years and found it to be well organized, well run, and a great way to keep up on what is happening in the burgeoning web series/online release area of entertainment.  Of course our interest is music videos, which have an entire track at the Festival, but I can’t resist going to many of the other films.

Susan Johnston and her Board and various reviewers select the best of the best and insure a wide range of creativity and genre.  I look forward to it every  year. 


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