It is October so it must be time for Diá de Los Muertos, the unique Los Angeles event that celebrates the Mexican holiday held on November 2 and celebrating the souls of past loved ones. For 17 years at the Hollywood Forever Cemetery has hosted a music and art extravaganza teaming with the grinning skeletons of the Dia de Los Muertos of Mexico. This year the fiesta will be the largest in the history of the event Tijuana-based international pop star Julieta Vanegas headlines four stages of music featuring Buyepongo, Alejandro y Maria Laura, Mitré with Irene Diaz, and Mariachi Flor de Toloache, among others in 35 performances interspersed with altars, folk dancing, painting and the food and drink of Mexico.
This year’s co-sponsor, Estrella Jalisco, has partnered with Jeni Rivera Enterprises for a special tribute to celebrate the legacy of the late internationally- beloved singer songwriter Jenni Rivera at the Day of the Dead in Hollywood. Estrella Jalisco is brewing a special beer to commemorate her a. General Mills and Ford Motor Company are also co-sponsors.
The all-day celebration on October 29 in Hollywood is expected to attract thousands of fans. This year’s theme is The Tree of Life El - Ábol de la Vida - the iconic Mexican clay candelabra sculpture from Metepec covered with bird and flowers. A life-sized commemorative tree, commissioned for this year’s Day of the Dead, took over a month to complete and will be on display on the main stage in Lodge at the Cemetery.
Doors open at noon and the celebration will begin at 2:30 pm with an Aztec Blessing. This year’s newest stage, named Mosaico, will feature 150 Aztec Dancers. Over 100 altars will be on display, all vying for the Best Traditional and Contemporary Altar Prizes. The Hollywood Forever grounds will offer children’s play areas, arts and crafts, food, Mexican Ice Cream by Icy Rush, and traditional Diá de Los Muertos face painting. Fans are urged to come in costume and get their faces painted to match their clothes by the Hollywood make up artists with Drop Dead Gorgeous.
Tickets are $20 and are available at www.ladayofthedead.com